Head of Digital Marketing Live

Job Details

Company Details

Description

One of our Prestigious Client’s – who is into Financial Group Market leading, European short term consumer loans provider is looking for Head of Digital Marketing to work in their Colombo office immediately.

Responsibilities

- Develop digital marketing strategies and tactics.

- Develop, implement and project management of digital campaigns or digital elements of integrated campaigns, programs, projects, tools, testing activities, etc

- Campaigns data and effectiveness analysis and reporting/recommendations Sales funnel analysis and upgraded programs development and implementation

- Competitive monitoring within the digital and mobile area

- Systematic work in ongoing testing, results analysis and activities’ upgrade Coordination with sales team within digital channel

- Manage and coordinate with vendors; structure tasks among vendors’ pool and coordinate the outsourced activities

- To Manage Website, Mobile Site and Mobile App digital content but not limited to EDM and Social Media Communications.

- Excellent in web design, content management system (CMS), graphic design, online advertising such as Google AdWords, Display Network, Ad mob, Social Media Ad Buys,

- SEM, SEO as technologies, Omni-channel marketing, CRM, customer segmentation based on behavior and creative mind.

- To execute day to day activities to looking after social media assets; Facebook, Twitter, Instagram, YouTube, WeChat, Forum, Blogs, etc.

Qualification & Requirements

- BS/MS degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experienced in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (eg: Google Analytics and etc)

- Working knowledge of as serving tools

- Experienced in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS and Javascript development and constraints Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurements

- Experience in working with targets and tight deadlines

Apply now if you are interested to: jobs@latestjobs.lk